Wednesday 15 January 2014

Plum Baby Launch Their New Range - 'Mighty 4'

Plum is delighted to announce the launch of Mighty 4.  These mighty pouches are a nutritious organic snack for active tots and picky eaters and they are the only such product in the UK to cover four mighty food groups: fruit, vegetables, dairy and ancient grains. Plum takes enormous pride in their first-rate organic recipes, nutritional credentials, and fantastic taste – coming up trumps with mums and dads in blind-tastings across the UK. Knowing the dangers of adding sugar and other additives to baby and tot food products, Plum ensure that they are doing best by little ones everywhere and include only natural and nutritious ingredients in their pouches and pots. The Mighty 4 range is no exception - ensuring a mouthful of goodness with every scrumptious squeeze, giving tots the very best start to an active and healthy life.

Plum knows how parents worry about getting the right food in to their little ones, particularly fussy-eating toddlers, and so have created these great-tasting pouches to help mum and dad during snack times. The delicious pouches are easy to carry around and enable tots to self-feed. They are ideal for avoiding mini meltdowns when tots are getting peckish and guarantee to provide them with a nutritious boost to fuel them until their next main meal.
The Mighty 4 line complements Plum's comprehensive and award-winning line of organic baby food meal pouches, breakfast cereals and tots’ range. There are three delicious flavour combinations in the range that toddlers will love to eat in a format they enjoy too.

·         Blackberry, quinoa, carrot and Greek-style yogurt (12m+)
·         Sweet potato, blueberry, millet and Greek-style yogurt (12m+)
·         Kale, strawberry, amaranth and Greek-style yogurt (12m+)

The Mighty 4 range is priced at RRP £1.19 per 100g pouch. The products will be rolled out in Sainsbury’s, Tesco, Asda, Boots, Waitrose, Ocado and Morrisons between January and April 2014.

(Disclaimer: This is a press release. I did not receive a financial reward for posting this. I did, however, receive some Plum samples.) 
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