Wednesday 15 July 2015

Hello Kitty's Kindness App to Combat Online Negativity

It's no secret that I am addicted to the internet. I'm logged on one at least one device every day. When I log into Facebook or Twitter. I see all of my friends updates alongside some negative posts. Be they statuses from my friends who have been treated badly or news items that make me feel sad.

With technology usage on the up, it is inevitable that my children will be using the internet a lot as they grow up and I don't want them seeing some of the things that I see. If we inspire this generation to be kind to one another, maybe it will continue on in the future.

Hello Kitty has develeped a new Twitter app in order to combat negativity online. Scientific research shows that 46% of Brits have experienced unkind messages online and being kind to others can actually reduce stress. Hello Kitty is campaigning for the nation to do #OneKindThing either by using the #OneKingThing app to share messages of kindness over social media or to do small acts of kindness.

To access the app, users sign up to Twitter and the free web app shares friendly messages on their Twitter feed, helping to inspire others to also do #OneKindThing for a friend or stranger. Users can share an image of Hello Kitty alongside the post or change their profile and cover photos in support. As I mentioned before, being kind can reduce stress levels so Hello Kitty wants you to spread the kindness while also keeping yourself healthy.

"People who are kind to their friends, family and strangers become happier and healthier in the long run. These simple acts of kindness can benefit the heart, reduce anxiety and make everyone a much happier human being. Our country flourishes when people look out for each other and that is what Hello Kitty hopes to inspire with the One King Thing campaign."
- Clara Wooller, Hello Kitty Brand Manager

To use the #OneKindThing app, visit

Get spreading kindness!

(Disclaimer: We have received some product samples in exchange for this post.)

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