Sunday 16 November 2014

Miffy & Bliss for World Prematurity Day

Everyone will recognise Dick Bruna's beloved white bunny character, Miffy. For World Prematurity Day, they are launching a new comfort blanket including the cute character in order to raise funds for Bliss, the national premature baby charity. Bliss offered support to myself and my partner when C was born prematurely so this is very close to my heart.

Soft toys are not allowed in ICU incubators so nurses encourage mums who cannot cuddle their babies to use comfort blankets to transfer their natural scent. The Miffy comfort blanket is packaged in a luxury gift box and is made from soft white velour and has satin edging, making a beautiful gift for any newborn.

The Miffy Comfort Blankets go on sale tomorrow, the 17th of November, from and they retail at £14.99 with £3.50 of that going straight to Bliss.

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